Masthead

CD/DVD
   Some spot providers are creating their spots in a digital format but for some reason have not yet embraced electronic delivery.  They dutifully burn their file to a CD-ROM or a DVD and mail it to the station.  This seems rather bizarre but it still happens.

Problems
    The disc delivery method creates a whole new set of issues for stations.  If the file is on CD-ROM is it in PC or MAC format?  If it's on a DVD, is it on a DVD-R or +R?  If it's a DVD, was the disc finalized before delivery?  Did the provider us an anamorphic format?  the list goes on and on.

Benefits
    None, really.